Experience

Digital Marketing Lead

Sterling National Bank 2016 - Present

Responsibilities Include:

  • Manage snb.com - design and develop new pages, update content, ensure cross browser compatibility
  • Email Marketing - design, HTML, Exact Target, Act-On
  • Social Media Marketing - develop, manage, execute marketing strategies
  • Analytics - implemented marketing campaign tracking and reporting program to track ROI.
  • Graphic Design - digital assets (ads, email, social posts)
  • Other tasks: manage vendor relationships, provide marketing support to all sales teams and departments

Web Developer & SEO Specialist

National Professional Resources, Inc. 2012 - Present

Responsibilities Include:

  • E-Commerce & WordPress Development / Web Master
  • Search Engine Optimization (SEO) / PPC Campaigns - develop, manage, execute, monitor
  • Email Marketing Campaigns - HTML / MailChimp / Constant Contact
  • Social Media Marketing - develop, manage, execute marketing strategies
  • Graphic Design - Print & Web

Freelance Web Developer & SEO Specialist

Freelance 2010 - Present

Responsibilities Include:

  • Web design & development.
  • Wordpress CMS development to meet the needs of clients.
  • Search Engine Optimization (SEO) / Local Search / PPC Campaigns
  • Email Marketing campaigns - Custom HTML Templates / MailChimp / ConstantContact
  • Social Media Marketing - develop, manage, execute marketing strategies

Senior Project Manager / SEO Manager

Presentation Multimedia 2012 - 2016

Responsibilities Include:

  • Supervised all web development projects from start to launch. Design & development team management, client consultation, ensuring tasks are completed on time.
  • Provided daily support to both design & development teams, including front-end development, WordPress theme development, testing, identifying and fixing bugs.
  • Search Engine Optimization (SEO) / Local Search / PPC
  • Additional Tasks: Web Maintenance & Updates, Citation Building, Link Building, Social Media Marketing, Email Marketing, Graphic Design, Google AdWords & Google Analytics Certified.

Skills

Languages & Frameworks

  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • PHP
  • Bootstrap
  • WordPress
  • BigCommerce

Software & Certifications

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • MailChimp / Constant Contact / Exact Target
  • Act-On
  • Google AdWords
  • Google Analytics

Education

Rockland Community College (2010-2012)
Certificate, Web Development

SUNY Purchase (2006-2008)
BA, Music

About

Oh hey. I'm Jaclyn Falk. I had a ska band in high school that needed a website, so naturally, I learned how to code. I may have stopped growing (5' 4" is an excellent height), but my passion for creating great looking, user friendly, custom websites has not! (corny)

I've become a web developing, SEO & social media nut, with a passion for helping businesses build their brand, and online presence through custom websites and custom digital marketing. I'm proud to be different, and dedicated to being better! I believe in communication. I believe in transparency. I believe in getting to know you and your business!

Contact

Email
jfalkmedia [at] gmail [dot] com

Call
845-239-8844

Recent Projects

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Web Design & Development

Wireframes & Mockups, Adobe Photoshop, WordPress Theme Development

Custom website to showcase industries & solutions in way that helps drive new business.

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Graphic Design - Executive Summary

Adobe Illustrator / InDesign

Custom executive summary design for a variety of solutions and offerings.

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Email Marketing

HTML / Mailchimp

Custom designed email template to help drive web sales!

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Web Design & Development

Wireframes & Mockups, Adobe Photoshop, WordPress Theme Development

Custom website design and development to help organize portfolios and drive new business.

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Web Design & Development

Wireframes & Mockups, Adobe Photoshop, UX Pin, WordPress Theme Development

Custom website to help increase lead generation.

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Book Cover Design

Adobe Photoshop / InDesign

Custom designed book cover!

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Web Design & Development

Wireframes & Mockups, Adobe Photoshop, UX Pin, Wordpress Development, Google Maps API

Custom website design and development to help drive new business.

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Wireframes & Web Design

Adobe Photoshop / UX Pin

UX & UI design, including custom wireframes and mockups to give client a unique website that matches the heart of the business!

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Infographic Design

Adobe Photoshop / Illustrator

Custom designed infographic!

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Graphic Design - Catalog Cover

Adobe Photoshop / InDesign

Custom catalog cover design.

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Infographic Design

Adobe Photoshop / Illustrator

Custom infographic design!

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My Wedding Violinist

Wordpress Development / SEO

Custom designed website & digital marketing strategy to help increase event requests!

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National Professional Resources, Inc.

E-Commerce / BigCommerce / SEO / Social Media / Graphic Design

Custom built BigCommerce theme, SEO & digital marketing strategy to help improve brand awareness, and increase sales!

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All We Got! Records

Wordpress Development / SEO / Social Media / Graphic Design

Custom designed website & digital marketing strategy to help improve brand awareness, and increase merch sales!

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Comprehensive School Solutions

Web Design / HTML / CSS / JavaScript / PHP

Custom designed website & digital marketing strategy to help increase brand awareness!

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Business Card Design

Print Design / Photoshop / InDesign

Custom designed business cards!

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Book Cover Design

Photoshop / InDesign

Custom designed book cover!